It is not accurate to say flavor trends are shifting from sweet to savory, but it is accurate to note the influx of new flavor trends that tend to have a savory positioning. Whether it is beverages or other traditionally sweet applications, manufacturers are striving to capitalize on the consumer's willingness to experiment. "At food service we are seeing beverages featuring non-sweet flavors emerging," said Lauren Williams, beverage flavors North America marketing manager for Sensient Flavors, Hoffman Estates, 111. "Some of these include flavored waters, cold-pressed juices, shakes and smoothies, and the flavors may range from coconut and jala-peno to peanut butter." Colleen McClellan, director of client solutions for Datassen-tial, said savory flavors became a trend 8 to 10 years ago.
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