Smithfield Foods invests $25 million in meal kit company Chef'd

摘要

Smithfield Foods, Inc. has invested $25 million in on-line meal kit company Chef d as part of a Series B round of funding. Other investors included Campbell Soup Co. and Fresh Direct. With the investment, Smithfield has become Chefd's largest strategic investor and claimed a seat on the company's board of directors. The companies will leverage Smithfield's portfolio of brands, which include Smithfield, Eckrich, Nathan's Famous, Farmland and Armour, for meal kit solutions across a range of occasions. Additionally, Chef'd will gain access to Smithfield's product development and sourcing capabilities, national distribution network and facilities, and Smithfield is expected to benefit from Chefd's direct-to-consumer model by collecting consumer insights and sales data.