Botanicals break into sports nutrition category

摘要

Mushrooms, berries and other botanicals are joining more familiar proteins in the ingredient lists of sports nutrition product launches. They provide specific benefits for consumers seeking to build strength and avoid inflammation in joints as well as providing other benefits, including immune health.Botanicals especially are used in sports nutrition products that promote immunity, use adaptogens, and address the mental aspects of health and performance, said Max Maxwell, manager of market intelligence, strategy and development for Chicago-based Glanbia Nutritionals, a business of Glanbia."There are niche consumers in this space that are highly committed to plant-based and botanical ingredient sources to provide functional benefits where previously synthetic ingredient efficacy had been sufficient," he said. "These (sports nutrition) consumers are just as concerned with the source as they are the impact."