Enlightened makes debut in frozen fruit bar segment

摘要

Beyond Better Foods is bringing its Enlightened ice cream and frozen dessert brand into a new category with the debut of Fruit Infusions functional frozen fruit bars. Infused with adaptogens, Fruit Infusions bars are sweetened with monk fruit and contain 70% to 80% less sugar than other fruit bars and ice pops, according to the company. Varieties include watermelon with turmeric, black pepper and rosemary; strawberry with lavender, chamomile and lemon balm; pineapple infused with dandelion root, turmeric and ginger root; and coconut with elderberry, hibiscus and aloe.