Kellogg starting second wave of brand investment

摘要

Awave of brand building investment at Kellogg Co. from 2017 to 2019 was successful. During this period, the company invested in its Pringles, Cheez-It, Pop-Tarts and Rice Krispies Treats brands and achieved double-digit growth in three of the four. Now the company is embarking on a new wave of investment. The investment will be more modest than the first, management has said, and focus on such cereal brands as Froot Loops, Frosted Flakes, Frosted Mini-Wheats, and Raisin Bran as well as RXBAR, Special K and MorningStar Farms.