I.R.I. data show Beyond Meat gaining on MorningStar Farms

摘要

U.S. retail sales of Beyond Meat plant-based meat alternatives rose to $75 million over the 52 weeks ended Oct. 6, 2019, marking a 135% increase from the previous 52-week period, according to Information Resources, Inc., a Chicago-based market research firm. The increase gave Beyond Meat a 10% market share of the plant-based meat substitutes market, good for third place. MorningStar Farms continued to lead the category with sales of $302.5 million, accounting for a 41% market share, after the brand's sales grew 3.8% in the 52 weeks ended Oct. 6, 2019. Sales for second-place gardein, which had a 14% market share, dropped 3.9% to $103.6 million.