Study finds more consumers are using food as medicine

摘要

It's never been a secret that a nutritious diet influences general health. In decades past, however, most consumers took a reactionary approach to health needs, seeking medicine to treat specific conditions and only changing dietary habits when faced with a direct threat to their well-being. Now, a growing proactive health movement is driving consumers to treat food as a means to prevent, manage and possibly even reverse certain conditions. Darren Seifer, a food and beverage industry analyst for The NPD Group, said food used to be about taste, enjoyment and sustenance.