FEW PROSPECTIVE FOOD INGREDIENTS have generated as much hype as cannabidiol (C.B.D.). Industry and consumer interest are high despite skimpy scientific research and regulatory hurdles at the federal, state and local levels. Interest in C.B.D. will intensify but will be tempered by a nascent supply chain, the need for product developers to learn how to work with the ingredient and a need for actual clinical data that demonstrate health benefits. Adding pressure on the food industry will be competition from supplement, pharmaceutical and personal care companies.
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