New Product Pacesetters capitalize on healthy indulgence

摘要

Indulgence and how consumers define what is healthy are two trends that stand out in the food and beverage products leading Information Resources, Inc.'s annual New Product Pacesetters report. The top 5 items that led the industry in total year-one dollar sales in 2018 include the Ferrero Group's Kinder Joy, Mars' M&M's Caramel, General Mills' Oui by Yoplait, Gatorade Flow from PepsiCo, and the Kellogg Co.'s RXBAR.