Coca-Cola invests in Dirty Lemon parent company

摘要

Iris Nova, a direct-to-consumer beverage company, has announced a $15 million round of seed funding including investment from the Coca-Cola Co.'s Venturing & Emerging Brands (V.E.B.) business unit. The company said it plans to expand its portfolio of brands and tech nology through its text message-based distribution platform. Iris Nova launched its first brand, Dirty Lemon, in 2015 as a first-of-its-kind beverage sold exclusively by text message Its line of products includes trending ingredients such as turmeric, collagen, charcoal, matcha and ginseng.