Inside Dunkin' Brand's 'store of the future'

摘要

CANTON, MASS. - Dunkin' Donuts has unveiled its next generation concept store in Quincy, Mass., the city where it opened its first location 68 years ago. The restaurant features new technologies and design elements that offer customers "the first look at the brand's U.S. store of the future experience," the company said. "The launch of our next generation concept store marks one of the most important moments in Dunkin' Donuts' growth as an on-the-go, beverage-led brand," said David Hoffmann, president of Dunkin' Donuts U.S. and Canada. "We have worked closely with our franchisee community to create a positive, energetic atmosphere for our guests that remains true to our heritage, while emphasizing and enhancing the unparalleled convenience, digital innovation and restaurant excellence that distinguishes Dunkin'."