HARD ROCK BRINGS PREMIUM HARD SELTZER TO MUSIC FANS

摘要

Hard Rock International is partnering with Stewart's Enterprises Inc., the exclusive licensee of the original Stewart's Root Beer brand and other popular Stewart's beverages, to bring Hard Rock® Premium Hard Seltzer to stores nationwide later this year. The hard seltzer was crafted for music fans in a variety of stand-out options that highlight Hard Rock Cafe's® most prominent cocktails and fan favorite flavors, with each can featuring the iconic Hard Rock logo and a guitar symbol. "Through our partnership with Stewart's, we have created truly unique flavor profiles and music-inspired package designs that fans will love," said Mark Linduski, director of Licensing for Hard Rock International. "As we continue our efforts to grow Hard Rock's licensing platform globally, this collaboration positions us as a premium brand within a surging category." Hard Rock Premium Hard Seltzer will be sold at select beverage retailers and grocery stores nationwide beginning this holiday season.