ENTREPRENEURS HOPE MARKET WARMS TO SELF-HEAT DEVICE

摘要

A startup business is working to interest brand owners and others in self-heating technology that is supposedly far ahead of any previous such inventions. Ironbridge Technologies is doing business as Heat-Genie, the name of its new device. HeatGenie generates heat when consumers press a button, warming the contents of a can or other container to serving temperature. Company execs claim that HeatGenie is superior to previous self-heating technologies in several importantrnrespects. It uses solid fuel with Generally Recognized as Safe components, so that leaking or contamination is not an issue. It can be shaped into a variety of configurations, including a cylinder inside the container or a ring around its bottom.