ARTISAN COOKIES RELAUNCH IN ARTISTIC PACKAGE DESIGN

摘要

Salt of the Earth Bakery is relaunching its artisan baked goods in fresh new structure and design. The Bakery turned to branding partner Little Big Brands to lead the effort. "Rebranding the best cookies and brownies on the planet was no easy task. When you try them, you'll understand why our inspiration was to make each box into a piece of art," says John Nunziato, creative director, Little Big Brands. Salt of the Earth Bakery creations are unique in that each product is paired with the finest sea salts from around the world. Equally unique now is their packaging structure. Both cookies and brownies are housed in a custom craft box that hinges similar to a jewel box. it also features a large diecut window on top where the product is visible. The brand identity was cleaned up, given a more organic font, and depth and dimension added to the mark. Vibrant colors contrast the craft paper and are painted on the top and sides, with solid color peeking out from the bottom panels of the box. Typography was chosen to reflect the handcrafted nature of the product. Each product features a unique name and description on front of pack that speaks to the playful nature of the brand.