Demonstrating its commitment to protecting manufacturers' brands and advancing packaging innovation and design, H.B. Fuller has invested $1 million in a Packaging Center of Excellence at its North American headquarters. Despite adhesives' ability to have a large effect on the consumer's experience, while also impacting brand reputation and packaging design, they can be overlooked as they represent less than 3% of packaging's total cost. With the support of the new Packaging Center of Excellence, H.B. Fuller's packaging adhesive experts connect manufacturers to expertise, technology, application and equipment to help them speed up the problem-solving and innovation process. The in-depth collaboration can lead to new advancements and can aid in the protection of manufacturers' brands and improve consumers' experiences with their products.
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