3 STEPS TO SUSTAINABILITY: EMBRACING AN ENVIRONMENTAL MINDSET IN PACKAGING

摘要

Sustainability is more than a good idea; it's a mindset that must be embraced on all levels. We've only begun to scratch the surface when it comes to our sustainability potential in flexible packaging, but we're entering the early phases of a "renaissance," as it pertains to developments of new materials and technologies geared toward reclamation and multi-life use. More consumers are recognizing the importance of green packaging and are supporting realistic price tag premiums associated with bringing new technologies to market. According to Nielsen, 73 percent of global millennials are willing to pay extra for sustainable offerings. As packaging professionals, how can we help brands begin to adopt sustainable mindsets and meet consumer demand?