It could be argued that Boeing won the battle, if not the war, at this year's Paris show. While Airbus marked its 50th anniversary by disclosing more business than its Seattle rival, the event will ultimately be remembered for a show-stopping order from IAG that provided a much-needed shot in the arm for the 737 Max programme. The timing, scope and magnitude of the IAG commitment -and the fact that it is a new customer for the type - clearly has wider implications for the success of the Max beyond the week in Le Bourget.
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