Cessna trumps Beechcraft in Textron's battle of the brands

摘要

Textron Aviation has unveiled a cabin mock-up and branding for the single-engined turboprop design it launched a year ago at the AirVenture fly-in. As the first turboprop product launched since Cessna acquired the Beechcraft portfolio of turbo-props and piston-powered aircraft, the year-old project presented a test case for Textron Aviation's future branding policy. However, the result favoured the acquiring company, with the Cessna Denali introduced to the market at Oshkosh. The Cessna branding seems even more surprising given the turboprop's heritage: the mock-up shows that the fuselage will be about 15cm (6in) wider than the Beechcraft King Air and will feature the King Air's distinctive circular windows.