I don't know if being an observer means I have more exposure to the innovation seeping into and out of this industry-through technical articles, press releases, webinars, conferences and awards competitions-or less exposure-by way of watching rather than doing or using, instead relying on word of mouth. Regardless, I do have some exposure to it, enough to confidently say that job to job, year to year, exhibition to exhibition, the rate of innovation is impossible to miss. Look no further than the litany of press advancements discussed herein, in this edition of the Press Buyer's Guide. But the innovation I want to talk about is something printed by a few of those presses. Something I have had an unhealthy amount of exposure to-the cereal box. I watched the cereal boxes in my parents' pantry transform as I grew up. First, they had mazes and word searches. Then, they came with 3D glasses. Then, they could be folded into a sort of Rube Goldberg contraption for pieces of cereal to roll down.
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