FOUR KEY PACKAGING TRENDS ARE DRIVING INNOVATION IN INKS

摘要

When it comes to packaging, the one marketplace constant is that the needs and demands of brands, retailers, printers and consumers are always changing. As market trends evolve, ink manufacturers must be nimble and quickly develop solutions that meet those demands. Regulatory updates change almost monthly as governmental entities strive to ensure consumer food safety. Almost everyone agrees to work on solutions that meet sustainability objectives. What grabs the attention of consumers remains the greatest challenge brand owners face. As the demographics of shoppers continue to shift, so do the requirements of the packaging and the inks that are printed on them. These four key packaging trends are some of the most important drivers in today's latest innovations in ink.