FLEXIBLES FLOURISH Bright Innovations Place pouches In Packaging Spotlight

摘要

Across many areas, suppliers are making innovative advances that continue to propel pouches as the fastest-growing packaging segment. Many of these developments are in response to consumers' demands for more convenience in packaging, at the same time balancing their concerns for protecting the environment. While meeting these concerns, brand owners also want to improve branding, control rising costs and maintain operational efficiency. Recent innovations span a variety of applica-tions, from the use of single polymers in pouches to the addition of active and intelligent capabilities, such as Near-Field Communications (NFC) and Augmented Reality (AR). In almost every area, suppliers are edging forward, adding new features and benefits that enhance the value of flexible packaging.