Where the truck technology rubber meefs the road

摘要

There are plenty of questions still yet to be answered in terms of electric truck application and operation. Driver assistance systems continue to drive the industry down the road toward more automated trucks. And it's all connected—not just through data, but also through its impact on fleet, OEM and supplier business cases. "The industry's changing right now, and we want to carve out a space in this market that we believe will be right at the heart of what the customer's needs are," said Eric Higgs, who was named president of truck, bus and retread tires for the U.S. and Canada at Bridgestone Americas Tire Operations (BATO) in September and quickly hit the ground rolling, listening to and organizing his sales team and dealer base to better understand the pain points in the industry and develop solutions that seek to answer problems—and not just those related to the tire.