Marketing Fire Safety

摘要

In today's economic climate, we have the best opportunity we have had in a long time to sell fire safety. The potential is there to generate better products and ser- vices through innovation spurred by a growing market. It is surprising that we do not see a recognizable shift from relying solely on mandatory requirements to creating interest and meeting consumer demand for better fire protection. Recently, several examples of our failure to take advantage of this opportunity Have emerged.