Outdoor advertising is big business. In 2009, advertisers spent $5.9 billion on signage-and more than $3.8 billion of that was on billboards alone. As businesses seek new opportunities to make their brands stand out, the sign industry is meeting the need with high-tech options that integrate specialty fabrics with new technologies such as LED display and solar power. But PVC (or its eco-friendly fabric counterparts) is not going away. Traditional print media can successfully combine with electronics to help your clients make a statement.
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