SingTel to buy Amobee for mobile advertising push

摘要

SingTel has announced plans to acquire, for $US321m, US-based Amobee, a provider of mobile advertising services to operators, publishers and advertisers around the world, saying it intends "to become not only the leading mobile advertising company in Asia Pacific, but also among the top three worldwide." SingTel also says it intends to change the game in the mobile advertising industry by "delivering the next generation relationship marketing tool for brands to give them more scope to deepen their one-on-one engagement with different audiences across different countries."