REVITALISATION OF POTSDAM'S CENTRAL AREA: REGAINING THE IDENTITY OF THE CITY

摘要

In the era of globalisation, when cities are seeking competitive advantages, historically shaped urban structure of a city and its monuments are unique assets that contribute to its attractiveness and outstanding position. They are significant elements of the city's identity, understood as 'a set of historically conditioned characteristics of the city, which distinguish it from other cities, and are expressed in all activities which are undertaken in the city to create its inimitable individuality and character' (Glinska, Florek and Kowalewska, 2009, p. 37). Many of the cities which in consequence of their development path lost these individual attributes are nowadays undertaking initiatives aimed at regaining their unique historical values.