Streaming, Second Life, 'Summer' and Tennis from SW19: A Legal Perspective on Streaming and Second Life on Sporting Events

摘要

While the thought in the minds of tennis fans around the world, during a very wet British summer, was whether Roger Federer would defend his Championship title and go on to equal Bjorn Borg's five consecutive Wimbledon wins, the thought in the minds of those at IBM, who brought Wimbledon 2007 to "Second Life" for the first time, was whether this latest development would be a success. However, before answering this question, it will be useful to understand what is meant by Second Life.rnSecond Life itself, which was created by the digital entertainment company Linden Labs, is a:rn". . . burgeoning new online society, shaped entirely by its residents. Participants join a world full of people, activity, and fun-a constantly changing shared reality where they can choose their own goals-travel and explore, claim and build on virtual land, make friends and socialise, or vie for status and wealth".