Protection against Trade Mark Infringement in China Seen from the Italian Perspective:Ariston Thermo China Co Ltd and M&B Marchi e Brevetti Sri v Foshan Shunde A Li Si Dun Electric Appliance Co Ltd

摘要

The Italian group Ariston, one of the world's leaders in the production and marketing of water heaters bearing the same brand, has faced serious trade mark infringement in the Chinese market. The infringer was a company from Foshan city, called Shunde A Li Si Dun Electrical Appliance (A Li Si Dun—is the Chinese equivalent of the word "Ariston").