The CEO proudly declares at the annual shareholders' meeting, "We are committed to advancing business practices that improve the environment. Sustainabilityrnis a core value!" The shareholders love the message and take the CEO at her word.rnThe seasoned environmental manager in the audience recognizes that the real business marching orders will amount to another stealth mandate. His assessment of how the CEO's inspiring words will be carried out in actual practice: "We will try to stay in compliance and not create environmental problems that will get us into the headlines. If we identify opportunities to save money through environmentally friendly activities such as recycling and reuse, we will practice them if they promise a good payback."
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