Undie Investigation

摘要

Mention the word "organic," and most people think of food. But organic clothing is also a rapidly growing industry. A small, creative group of eco-minded entrepreneurs are seeking to tap into this burgeoning market by making more environmentally friendly underwear. It's a classic story of designers responding to the growing green awareness of American consumers. Big companies like Patagonia and American Apparel sell their own eco-friendly briefs, but E asked me to try out-or rather, try on-the wares of three small clothing start-ups. In the spirit on full exposure, err, disclosure, here are the results.