Harmonising carbon-based taxation, reducing packaging and encouraging labelling schemes at EU level are some of the measures put forward by the European Environment Agency to tackle transport demand. In a report published last month, the EEA points out that until now, measures taken to reduce transport emissions have tended to focus on the transport sector itself, and " ignore the key drivers which create the demand for transport. " In the food production and consumption sectors, the Agency noted that transport is " an important element of the logistical chain from farm to fork, with the potential to influence emissions throughout the whole process of producing and consuming food. " " With an expanding European market, globalisation of the economy and increasing demand for food, transports role, cost and impact on the environment in association with the " food journey " is increasing, " states EEA in its report. " Food products are being delivered from more distant locations, they increasingly presented for sale in fresh rather than frozen or processed form and sometimes they travel long ways for processing necessitating additional transport needs. "
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