'A nother day, another climate change cam-rnpaign, this time from The Guardian, a newspaper whose ads for new 4×4s smack of hypocrisy', I Twittered early last month. It was in reference to the paper's latest climate change initiative, designed to get people interested in cutting energy and caring more about the environment. The campaign's called 10:10, because it's about cutting the UK's carbon emissions by 10% by 2010(geddit?).
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