Hiding construction work with advertising

摘要

The $7 million multi-storey redevelopment of North Bondi Surf Club is exhibiting a new way of covering a construction site in Australia by using the scaffold surrounding the site as a massive open canvas on which to advertise. With scaffold fabric wrapping a typical worksite for shade or fall protection purposes, specialist communication agency Posterscope worked with outdoor advertising company IPS Media, printing company Omnigraphics, and media agency MPG in early January to drape the construction scaffold with a massive advertisement.