Stakeholder Influence on Local Corporate Social Responsibility Activities of Korean Multinational Enterprise Subsidiaries

摘要

In this article, we attempt to identify key factors affecting local corporate social responsibility (CSR) practices by overseas subsidiaries of Korean multinational enterprises (MNEs) according to stakeholder theory. In this article, internal managers and the parent company (i.e., MNE) are considered as internal stakeholders in an organization; customers, government, local community, nongovernmental organizations (NGOs), and media are significant external stakeholders, as actors on the local society level. We test the relationship between local CSR practices and stakeholders by using multiple regression analysis (ordinary least squares [OLS] method). According to the results, parent company, government, and NGOs are verified as major factors that promote local CSR of subsidiaries, while the roles of internal managers, customers, local community, and media are not considered significant factors. Our research contributes to research flows regarding CSR and stakeholder theory and provides several practical implications for multinational enterprises.