Nordic Telecom Needs More Than Rebranding To Succeed In IoT

摘要

The Czech Republic's smallest mobile broadband operator, Air Telecom (also known as U:fon), will rebrand itself as NordicrnTelecom and launch LTE services over its own (and others') infrastructures by early 2018. Its low-cost pricing strategy will remainrnin place but we believe that, by offering more targeted services in partnership with specialised service providers controlled by itsrnnew owners - such as patient health record (PHR) administrator Zdravel - it has the potential to gain a considerable advantage inrnthe nascent Internet of Things market.