Samplify won a 2008 Product of the Year award for its SAM1600 compressing ADC. We recently spoke to Daniel Kreindler (Director of Marketing - Medical & Imaging) about the product's development. "Samplify was founded (and funded) on the premise that highspeed signal-processing bottlenecks can be relieved using compression. Ultrasound systems require from 32 to 1,024 A/D converter channels, each operating at 50+ Msamples/s and 12 bits/sample. Samplify compression reduces pin counts, power consumption, and memory requirements for ultrasound, solving a pressing sampled data bandwidth problem in a unique way that no company had ever tried before. "This device, while initially targeted at ultrasound, will also bring the benefits of compression to wireless and industrial control systems as well. If an application is generating and transporting large amounts of data, compression can help reduce the required bandwidth, just as compression has done in the audio, video and telephony markets.
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