Digital conversion is the process of changing content (video, text, audio, or image) from traditional forms to new digital formats. Realizing the potential of digital content will lie in the ability of companies to distribute digital content securely, in any media, to anyone, to any place or any device, at anytime - and measure the result. This next generation of e-Commerce evolves to create marketplaces and trading hubs, where information is rapidly disseminated. Content owners, creators, and consumers will need to be connected through an e-Commerce network of relationships allowing rapid trading and negotiation and manipulation of digital media. As more and more companies begin to implement digital content strategies, and as technologies converge across industries. However, there are still many research or practice issues that can be discussed and improved.
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