Munich, Germany — The mobile handset is pushing the PC out of the technology driver's seat for high-density semiconductor memory and will likely call the shots for the rest of the decade, if the jockeying at Electronica here last week was any indication. New memory technologies are betting their future on the handset market, and existing formats, from removable flash cards to mini hard drives, are circling. The PC's influence "as the driver for the DRAM market will disappear," Werner Diesing, vice president of marketing for memory and TFT at Samsung Semiconductor Europe GmbH, said here last week at the sprawling trade show. "The mobile phone is now the strongest and the fastest-growing driver for new memory" as video-on-demand, digital multimedia and games migrate to that platform, he said, adding that Samsung expects handsets to overtake PCs in memory consumption by 2008.
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