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Assessing and enhancing e-business processes

机译:评估和增强电子商务流程

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Although e-commerce has become a common basis for business transactions in most markets, other elements of e-business are not as widely used yet. This paper extends and operationalizes a previously developed e-business process model by Basu and Muylle (2007). Specifically, it presents evaluation measures for each process and an instrument based on those measures, and describes an effective approach to assess firms' e-business capabilities. The assessment approach is illustrated using data from a diverse collection of firms in the Flanders region of Belgium. This is followed by an illustration of how such assessments can assist firms in identifying e-business initiatives in line with strategic and market priorities, using a subset of the firms as examples.
机译:尽管电子商务已成为大多数市场中业务交易的通用基础,但电子商务的其他元素尚未得到广泛使用。本文扩展并操作了Basu和Muylle(2007)先前开发的电子商务流程模型。具体而言,它介绍了每个流程的评估方法以及基于这些方法的工具,并描述了评估公司电子商务能力的有效方法。通过使用比利时佛兰德地区众多公司的数据说明了评估方法。接下来,以公司的子集为例,说明这种评估如何帮助公司根据战略和市场优先级确定电子商务计划。

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