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Cultivating the brand

机译:培育品牌

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This year's CES (Consumer Electronics Show) was a feast for the senses. Tech toys abounded in all shapes, sizes, and colors, and intermingled with the system manufacturers was a dramatically larger number of chip and software vendors. In a sense, this mix of companies is unsurprising; CES is, after all, a convenient way for suppliers and their customers to efficiently "do business." But unlike past years, the system "building-block" companies generally weren't hidden away in meeting rooms and hotel suites far from the Las Vegas Convention Center. Instead, they were front and center with their own booths, marketing their brand names to consumers.
机译:今年的CES(消费电子展)是一场感官盛宴。各种形状,尺寸和颜色的高科技玩具比比皆是,并且与系统制造商混杂在一起的是数量众多的芯片和软件供应商。从某种意义上说,这种公司混合体并不奇怪。毕竟,CES是供应商及其客户有效“开展业务”的便捷方式。但是,与过去几年不同,系统“构建”公司通常不会隐藏在远离拉斯维加斯会议中心的会议室和酒店套房中。取而代之的是,他们在自己的摊位前排和居中,向消费者推销其品牌名称。

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