Lately, it seems that almost every pitch I hear from marketers uses the term "triple play" in an, attempt to leverage what they perceive as a hot market. But many of those pitchers don't even understand the meaning of "triple play," and most are stretching the truth mote than a little in using it to describe their newest product. Now, I'm not the arbiter of how to use words. But I have followed the voice-, video-, and data-services market since before broadband data and digital video became realities. My point is to advise you to closely scrutinize anything that mentions "triple play" because I am increasingly finding that marketers are often using the hype to hide the lack of compelling features in products or to get publicity.
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