Distributors tap social media for designers

摘要

As more and more EEs look to the Web as an information source and for idea exchanges, electronics-component distributors are increasingly providing resource portals and e-communities for the engineers they serve. "The first thing we look at is how to reach out to design engineers and purchasers in a way that's meaningful and not intrusive," says Tony Harris, vice president of e-commerce at Digi-Key Corp. "Social marketing is a valuable vehicle for that [scenario] because it allows them to talk on their own terms."