Two Different Approaches to Utility Marketing

摘要

The PeakChoice™ demand response program, which Pacific Gas & Electric (pg&e) launched in fall 2008, specifically highlights the marketing use of incentive pricing, participation options, and a greater awareness and an increased sense of responsibility for energy usage and its environmental impact.rnpg&e uses its website to promote the PeakChoice demand response program. The customer can compare and choose from two plans: PeakChoice Committed and PeakChoice Best Effort.