REACHING OUT

摘要

In response to this critical need, utilities are strengthening a host of existing programs that help at-risk customers, as well as developing some new programs.rn"If the bull's-eye-the target group of customers-represents those who are eligible for liheap [Low Income Home Energy Assistance Program] year-in, year-out, the second ring out represents the roughly 10-12 percent of customers who are struggling right now," says Mary Boettcher, Integrys Gas Group's vice president of customer relations. "And the next ring beyond that represents customers whom we try to reach, educate, and sign up for plans and programs, because they're probably one or two months away from falling into the 'struggling' ring."