During the housing boom, consumers who bought new homes or upgraded existing havens were most concerned about features such as granite countertops, hardwood floors, bonus rooms, Viking stoves and refrigerators and steam showers. High seasonal efficiency energy ratio (SEER) ratings, increased levels of insulation, energy-efficient windows and lighting and Energy Star appliances were not driving forces in decision-making. In the past when we surveyed consumers, they always chose aesthetic options over energy-efficient options when asked what they'd most like to do to fix up their homes. But in fall 2008, that changed.
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