Y Grow Up?

摘要

Amidst one of the worst financial crises of our lifetime, Gen Y, those folks born between 1979 and 1991, have exhibited traits that make them welcome customers to an electric utilities industry seeking ways to grow revenues, efficiency and customer relationships. A cloud, however, comes with this silver lining. Gen Y has been harder hit than most segments of society during the recession. Yet, they possess a lively interest in technology along with bill-paying habits that could be a boon to the utility industry.