Diverse Payment Options Still a Consumer Must

摘要

Businesses spend a lot of time considering what services will attract young adults and keep them coming back for more. By 2025, Gen Y will be responsible for $8.3 trillion, or 46 percent, of total personal income in the United States. Factor in Gen Y's penchant for trying innovative services, and you can see why they are such an attractive consumer group. How to effectively balance the needs of young consumers with the needs of consumers from older generations with more established and generally more lucrative relationships with businesses is posing a delicate problem across industries.