Beyond Recovery: Entergy Focuses on the Voice of tne Customer

摘要

Entergy Corporation made international headlines during the massive recovery efforts after hurricanes Katrina and Rita devastated Louisiana in 2005. In recent years, Entergy has also explored innovative ways to better understand the customer experience and fended off threats of cogeneration to its major industrial customer base along the Gulf Coast. Ed Melendreras, vice president of sales and marketing at Entergy, has been with the company for 29 years. He recently reflected on the lessons his company has learned and hovv Entergy is improving by focusing on the "voice" of the customer.