The looming labor shortage and differing needs of the next generation of workers are challenges and opportunities. Executives at leading electric utility companies are thinking creatively about recruiting and retaining workers, planning for transitions and replacement and collecting and transferring retiring workers' institutional knowledge to their organizations before it is lost. To be ready for this demographic shift. utilities must recognize the long-term benefits of adopting a strategic. proactive plan. This effort will require involvement and leadership at all levels of a company, from the top to the field. Otherwise, the next generation of workers won't join, won't engage or won't stay.
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