Most electricity end users do not think about their electricity until it is unavailable. As a result, it has been easy for utilities to lull themselves into thinking that low-cost, reliable delivery is their primary value proposition. That view seemed supported by the first wave of competition, which took the form of independent power generators, competitive electricity retailers and commercial transmission companies' capitalizing on FERC Order 1000, all focused on some component of system production and delivery. It's time to turn around. The next wave of challengers is targeting customers behind the meter.
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机译：多数电力最终用户在电力不可用之前不会考虑他们的电力。结果，公用事业很容易陷入沉迷，以为低成本，可靠的交付是他们的主要价值主张。这种观点似乎受到了第一波竞争的支持，这种竞争以独立发电机，竞争性电力零售商和商业传输公司利用FERC Order 1000的形式进行，这些都集中在系统生产和交付的某些组成部分上。现在该转身了。下一波挑战者的目标是仪表背后的客户。
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